Commercial Growth Advisory

MOMENTUM

Experienced leadership. 

Focused strategy. 

Purposeful action.


 Momentum helps founders, executives, and leadership teams bring greater clarity, alignment, and commercial discipline to growth. 

Support for your next stage of growth

Growth creates opportunity. It can also reveal gaps in strategy, execution, leadership capacity, communication, and organizational alignment.


Momentum works alongside leadership teams to understand what is happening, identify what matters most, and translate strategy into coordinated action.


We bring experienced commercial leadership to the work, whether you are strengthening sales channels, entering a new market, refining your positioning, or adding leadership capacity.

Where we can help

Commercial Growth Strategy

Sales & Channel Development

Sales & Channel Development

Assess opportunities, establish priorities, and develop a practical plan for growth. 

Sales & Channel Development

Sales & Channel Development

Sales & Channel Development

Strengthen sales strategy, customer relationships, and distribution across relevant channels. 

Market Expansion

Sales & Channel Development

Brand & Go-to-Market Strategy

Evaluate new markets and routes to market, with a clear approach to entry and development. 

Brand & Go-to-Market Strategy

Organizational Alignment & Execution

Brand & Go-to-Market Strategy

Clarify positioning and connect the brand’s value to customers, channels, and commercial priorities. 

Fractional Executive Leadership

Organizational Alignment & Execution

Organizational Alignment & Execution

Add experienced commercial leadership to guide decisions, support teams, and advance key initiatives. 

Organizational Alignment & Execution

Organizational Alignment & Execution

Organizational Alignment & Execution

Connect strategy, people, and resources around shared priorities, clear responsibilities, and coordinated action. 

How we work together

The right support for the work ahead

Some businesses need an outside perspective on a specific challenge. Others need ongoing guidance or an experienced leader working alongside the team.


Momentum support may take the form of a focused strategic assessment, a defined business initiative, an ongoing advisory engagement, or fractional executive leadership.


Each engagement is shaped around your organization’s goals, current challenges, internal capabilities, and the level of support required.

Meet Matt Wurtzel

Matt leads Momentum, bringing commercial leadership experience across sales, category strategy, market expansion, e-commerce, and distribution.


He works with founders, executives, and leadership teams to assess opportunities, establish priorities, and turn strategy into action.

Let’s talk about your business.

Tell us what you are working toward, where progress has become difficult, and where additional perspective or leadership could help.