Growth Strategy for Businesses, Brands & Careers

Back On Track Business Solutions helps businesses, brands, leaders, students, and professionals create clarity, strengthen their positioning, and move forward with intention. 

Two practices. One belief in intentional progress.

Back On Track brings strategic thinking, clear communication, and practical guidance to two kinds of growth: the growth of businesses and brands, and the growth of people navigating what comes next.

MOMENTUM

Commercial Growth Advisory 

 

Momentum helps companies and leadership teams navigate growth, strategy, sales, marketing, operations, and organizational complexity.


We bring experienced commercial leadership to businesses that need greater clarity, stronger alignment, and focused execution.

Explore Momentum

NEXT CHAPTER

Career Development & Professional Positioning


Next Chapter helps students, emerging professionals, experienced professionals, career changers, and executives recognize the value they bring, communicate it clearly, and approach their next opportunity with greater strategy, confidence, and purpose.


We bring career strategy, communications, professional storytelling, and thoughtful guidance together to help people move forward with clarity and confidence. 

Explore Next Chapter

Clarity Before Action

People and organizations can work hard and still lose direction. Priorities multiply. Information competes. Activity continues, but progress becomes harder to see.


Back On Track begins with understanding, not assumptions.


Three Part Framework


UNDERSTAND
See the larger picture, separate signal from noise, and identify the connections that change what we understand.


SHAPE
Determine what matters, decide what should lead, and give ideas, experience, and strategy clear form.


MOVE
Bring priorities and action into alignment, build momentum through purposeful effort, and continue learning as the work evolves.


Understand what is happening. Shape what matters. Move with intention.

From a clearer perspective to purposeful progress

Back On Track works at the point where experience, opportunity, positioning, and action meet.


We look beyond the immediate document, decision, or challenge to understand the larger picture. Then we help determine what matters most, shape it into a clear direction, and translate that direction into practical next steps.

Perspective

Step back from the immediate challenge to see context, patterns, and possibilities. 

Positioning

Clarify what is valuable, distinctive, and most relevant to the direction ahead. 

Progress

Turn strategy into purposeful action that creates traction, evidence, and opportunity. 

Complementary experience. Shared purpose.

Back On Track Business Solutions was founded by Kate and Matt Wurtzel to help people and organizations navigate growth with greater clarity and intention.


Matt leads Momentum, drawing on more than two decades of commercial leadership across sales, category development, market expansion, e-commerce, distribution, and business growth.


Kate leads Next Chapter, bringing together career strategy, communications, professional storytelling, research, and thoughtful guidance to help clients understand and communicate their value.


Together, they bring complementary perspectives to a shared challenge: helping people and organizations understand where they are, determine what should come next, and move forward with a stronger strategy.

Meet Kate and Matt

What comes next begins with a clearer view of where you are now.

Whether you are strengthening a business, positioning a brand, pursuing a new opportunity, or preparing for a professional transition, let’s explore what comes next.

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